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The Importance of Communicating Your Purpose

the importance of communicating your purpose

A common question that most young adults encounter is what do you want to choose purpose or passion? This article is excerpted from a chapter of Simon Sinek’s book, Start With the Why. This will give you an understanding of the correlation between purpose and passion, and knowing the importance of communicating your purpose.

There was a man named Ben Comen who suffered from Cerebral Palsy. But his condition didn’t stop him from joining race running. When most people are ahead of him, he did not bother the time he spent running.

With his condition, he struggles to balance and move due to withered muscles and slow reflexes of the motor. While doing the race, he always slips and falls to the ground. Yet, he picks himself and continues running.

While the rest of the runners finished the race in about twenty-five minutes, Ben takes more than forty-five minutes to reach the finish line. Because he trips over often, he feels lonely while running. Whenever he reached the finish line, he is exhausted and in pain.

Interestingly, when everybody else is finished running, runners come back to run with Ben. The story taught us how Ben communicated his purpose despite his condition. He was clear on why he was running. Thus, everyone else followed.

Most importantly, when you know your purpose, everyone else will follow you. It is important to note that when you compete with yourself, others will help you. But if you compete against everyone, no one will ever help you.

When we truly believe with our purpose, we become passionate, and this radiates within us making other people be inspired by what we are doing.

No matter what purpose you have right now, do not belittle it because you will never know who will believe in you. Like Ben, he keeps an eye on his purpose. Therefore, he was not just able to finish the race but he was able to inspire others. This is the utmost importance of communicating your purpose.

Imagine if the companies right now focus on their whys and not on competing who is doing the best. Only a few businesses opt to outdo themselves than achieving to defeat others.

According to Simon, if companies are clear with their why decisions would be simpler and loyalties would be greater.

Ideal Things To Consider When Finding a Job

ideal things to consider when finding a job

In this fast-changing world, even factors to consider for searching for a job are also changing. Most people say that salary is the best driver for productivity. However, things today are different. Check out what are the ideal things to consider when finding a job.

1.Purpose of the company

Have you read the book of Simon Sinek entitled Start With Why? In his book, he revealed how the most successful companies on Earth effectively communicate and manifest their purpose toward other people.

When finding a job, it is important what are the goals that the company you are eyeing on. Do their values enable them to reach their goals? With those goals and values, do you believe that they can do it?

2. People

One of the ideal things to consider when finding a job is the people inside the company. Are you aware of the culture they have? Are they people-oriented? Do they observe work-life balance?

Knowing the type of people inside the company is essential because this will reflect the culture that radiates within the company. Not to mention, culture breeds unity, which attributes in solidifying the values and goals of a company among the employees.

Most people said that it is through the culture that the quality of work emanates.

3. Growth of Opportunity

For fresh graduates, the more likely to seek growth opportunities than a high salary. They rather consider a company that has a career path that will help them develop their skills and potentials.

Having said that, you do not need to worry if your job entails specialized skills because if your employers see that you can be trained well, you can be considered. Respectively, employers prefer people who are genuine and well-mannered because these values are difficult to teach relative to skills.

So if you’re looking for a job, consider your career path in the company. What will happen to you after a year? What skills can you learn from your job? Most importantly, ask if there are trainings that can hone your abilities and enable you to have better outputs.

4. Company’s reputation

Aside from the purpose of the company, you should also consider what other people can tell about your future employer. Do they have labor issues? Do they compensate their employees well?

“The social aspect of this reputation — one of the many manifestations of corporate social responsibility — is increasingly appearing on the agendas of many senior management teams, specifically because of its perceived role in influencing key stakeholders, particularly employees,” as Maurice et al. stated in the report of MIT Sloan Management Review.

Being employed to a company that has a bad reputation is risky and it’s difficult for you to defend or speak on behalf of your company.

5. Location of the company

Another thing that you should consider when looking for a job is the location of the workplace. Some may prefer to travel or to be relocated. Yet, this will entail cost. Ask yourself with the offered salary, how much are you willing to spend commuting, and how much time needed for you to travel.

How Smart Cities Improve Quality of Life

smart cities

United Nations (UN) projected that by 2050, 68 percent of the world population will live in urban cities. Thus, environmental, societal, and economic challenges will also worsen with the increasing population. The help of smart cities can debunk the predicted future regarding populated cities.

McKinsey Global Institute reported that cities with smart technologies can increase 10-30% of the key quality of life indicators particularly the crime incidents, health issues, and daily commute.

With the big data, the Internet of Things (IoT), artificial intelligence, and autonomous vehicles can change people’s life especially the convenience of living.

Installing Wi-Fi and CCTVs protects people’s lives by heightening the security of the place. The existence of these gadgets can increase incident response time and the safety of the residence.

Apart from security, smart cities aim to reduce energy consumption in making place sustainable.

“In Amsterdam, homes are being provided with smart energy meters that are designed to incentivize reduced energy consumption, and the city of Schenectady, New York is upgrading its street lights to LED technology, which allows the lights to be adjusted or dimmed based on real-time data,” Bernard Marr of Forbes reported.

Not to mention, smart cities promote the convenience of people in riding public transportation. Interestingly, the AI-based smart “City Brain “of Hangzhou, China help in reducing 15% of the traffic jam of the city.

The most interesting part of living in a smart city is encouraging residents to engage with one another. The community networking platform enables neighbours to share resources and to connect with other people. Plus, some apps allow people to report community issues easily.

Why Modern CEOs Deviate Traditional Management

traditional management

Today’s CEOs prefer to deviate from implementing traditional management. Most of them prefer one rule which is to prioritize their people.

One traditional management practice that attribute to the disruption of business operation that leads to heckle opportunities is the resistance to technological change. However, today’s CEOs deviate from this practice. Great leaders work against the culture of the company instead of leading it, especially if it does not manifest any benefit.

Interestingly, Microsoft was founded as an organization that believes in making people more productive through its simple software products (eg. Microsoft Word, Microsoft Powerpoint, etc) so that they could achieve their potential.

With the right tools, people were able to do their job efficiently and effectively relative to the absence of automation. Not to mention, employees who have routinary jobs have not able to get a chance to learn more skills. The present leaders today look after their people by allowing them to discover their skills. They adopt management practices that prioritize in empowering their people.

Sam Walton, CEO Wal-Mart, believe that when you look after your people, they will look after you. Sam was known with his leadership style which is transformational leadership. It is a type of leadership wherein leaders strengthen their connection with their followers by promoting teamwork, motivation, ownership within an organization.

He saw promising results when he recognized and appreciated the work of his people. His people became more efficient and were able to work passionately. After all, it is more difficult to quit values than quitting your job.

“Investing in our employees. This starts with compensating them fairly and providing important benefits. It also includes supporting them through training and education that help develop new skills for a rapidly changing world. We foster diversity and inclusion, dignity ,and respect,” Jack Kelly stated in the report of Forbes.

Employment engagement stimulates value creation within the company. Thus, modern CEOs prioritize their people than profit. Valuing employees is today’s best management practice that will enable the business to become successful. The more that you value your people, the more they are motivated to give back to your company.


Traditional Management Practice Limits the Success of the Company


Companies establish practice and culture to secure success. However, most companies are short-sighted in managing their future success. Today, this article will explain why traditional management practices are no longer fit for the future endevors of the companies.

The most popular traditional management practice that impedes the growth of a company is the resistance to technological change. Many believe that digital transformation can foster business growth and opportunities. However, Artificial Intelligence (AI) brought disruption to most industries yet redefine various occupations.

Elon Musk, CEO of Tesla and SpaceX, believes that the history of automation showed how some jobs were replaced by new innovative ones. For him, digital transformation means that the right technology, the right processes, and the right apps breed efficient and effective collaboration and communication.

Moreover, Elon Musk enables us so have a sneak peek of the future. He manifested that digital transformation is acquiring technologies that will impact your business especially in improving the ways of doing business.

Narrative Science’s Quill explained thoroughly that technological change does not obsolete human effort. But this change allows employees to spend time on how data can make sense in solving bigger problems of the company rather than spending time gathering information from different people.

One type of solution that provides this type of change is the implementation of Enterprise Resource Planning (ERP). However, in 2018, Gartner mentioned that “90% of organisations will still lack a postmodern application integration strategy and execution ability, resulting in integration disorder, greater complexity and cost”.

Aside from technological change, managers are still identified as someone intimidating. These are people whose job is to plan, direct, and control. These things do not help the young generation and even the company to thrive in the future.

“This outdated idea makes young ones focus only on honing hard skills, quantitative ability sand measurable deliverables that fit the rigid needs of a traditional manager,” Tannya Jajal said.

More so, this type of traditional management practice does not work in today’s digital era. Management should focus on honing employees to be creative, critical thinkers, and innovative.

Interestingly, Google, Amazon, and SpaceX reinvented traditional practices. As cited in Qulture Rocks, Google believes in “creating a meritocratic environment, where the best performances are correctly identified and rewarded.”

To create a work environment where leaders and employees can be successful in the future, managers and top management should promote collaboration and innovation. Traditional management practice is no longer viable and has no guarantee to the company’s future success especially with the rapid change of technology.


The Five Secrets of a CEO in Making His Business Successful


Nowadays, there are a lot of CEOs who deviate from measuring employees’ efficiency to the number of hours they work. Check out as Getaway CEO Jon Staff imparted the not-so-common secrets of a CEO in making business thrive.

Jon’s main secret in making his business successful is to allow his employees to take a break and unplug.

“It’s a guide to unplugging and reconnecting with what really matters daily, something especially poignant, as many of us aren’t able to get away,” Staff stated on the report of Forbes.

Interestingly, Jon Staff shared some of the promising secrets of a CEO in making not just the business successful but also to improve one’s quality of life.

Social media detox

In this digital age, information can easily be accessible. Thus, the more you spend time on your social media, the more you become anxious with the information you absorb.

“Taking days off that are free from technological distractions helps people be more creative, happier, and healthier,” Staff stated.

study found that the more you spend time on social media, the more likely you will develop depression.

Journal of gratitude

“Personally, I find that saying something I’m grateful for out loud every morning helps ground me – even the small things. You need that grounding feeling when you’re building a business, as things can (and do) go awry often,” Staff said.

Moreover, whenever you acknowledge the things you are grateful for, your overall well-being and health improve.

Reading a book

Another secret of a CEO that will help you to become successful in life is to read a book,

“I find that rooting myself back to the small things that bring me joy and serenity during off time, like reading a book, replenishes my focus, and sets me up to combat burnout,” Staff mentioned.

Reading books has various benefits. One of those is to increase your focus and knowledge. Plus, it gives you various perspectives on matters in life.

Spend time outside

“Some of my best thinking comes from time spent outside alone. That was where the idea for Getaway began in earnest. I encourage my team to leave their desks and get some fresh air every day, as you never know where – and when – inspiration can hit,” Staff said.

Spending time outside can also contribute to one’s health and well-being improvement.

“Research suggests that spending time outside can function as natural medicine. It can help improve your physical, mental, and emotional wellbeing. Spending more time outdoors is also linked to a lower risk of early death,”  Robyn Whalen stated.

Take a break

Interestingly, Staff imparted his insights regarding Getaway’s mission of giving his employees a healthy work-life balance by providing people the time, space, and permission to be ‘off’ applies to our employees.

Giving yourself a break to go on a vacation will give you a fresh perspective and a restart that will prevent you from experiencing burnout from working.

Source: How A CEO Built A Successful Business By Letting His Employees Get Away

Simon Sinek: Check your people during a crisis


Simon Sinek, an author of Start With Why, Leaders Eat Last, and The Infinite Game imparted that crisis is a great revealer for companies and leaders.

In his book, Start With Why, he explained that great companies have established their ‘whys’. Thus, they were able to demonstrate ‘how’ to do it through their ‘what’. However, he stated that ‘it’s normal for crises to shake our confidence. A crisis can put us off course, but it does not mean that ‘why’ has changed. It means we stopped focusing on it”.

Respectively, the ongoing effects of COVID-19 have greatly affected business owners. Most businesses experience difficulty to pivot. With this situation, Simon Sinek highlighted that even if the current situation forces businesses to change their ‘what’, it is important not to forget why they are doing it.

Apart from keeping their purpose, Simon, as a business coach, counsels CEOs and managers to check on their people.

‘What you do for your friend, do that for your people. Listen. Make sure they feel heard. Take time. You do not have to do it every day, but check in on people every now and again,” Sinek stated.

“Leadership is not about being in charge, it’s about taking care of those in our charge,” he added.

Interestingly, he emphasized that no matter what the situation, good leadership does not change because great leaders show up for their people. Plus, they listen to the needs of their people and encourage them despite being uncertain about what to do.

Despite that Sinek is an optimist, like many of us, he is uncertain about the future. He stated that the world will be different.

“I have some hopes, I have some fears. But it’s gonna be different,” he said.

Source: https://www.inc.com/matt-haber/simon-sinek-leadership-listening.html

5 Ways to Combat Work-Related Stress


Most people experience stress when working. It is a normal reaction of the body when it identifies changes. Check out various ways that can reduce work-related stress based on Science.

1. Journaling

Writing down things can reduce work-related stress especially your feelings. A study revealed that students who wrote about their traumatic events were less often to visit the health center and the use of pain relievers. Writing down your thoughts and feelings can relieve the anxiety and uncertain feelings that bother you.

Apart from reducing stress, journaling can improve your self-awareness. This can help you determine negative and positive thoughts.

2.Drinking tea

Interestingly, consuming tea does not only provide health benefits but it can lessen stress cortisol and may improve relaxation.

Study shows that during periods of stress tea’s reputation for inducing calm extends beyond the effects of its physical properties on our bodies and brains,”  Cross and Michaels, psychologists at the City University London, stated.

3. Workout regularly

You may not be interested to go to the gym. But exercising regularly does not only improve physical health but it can also be beneficial to your mind. If you think that exercising is difficult, here are ways to make home-workouts easy.

Keep in mind that exercising impacts overall health to increase one’s well-being. It generates endorphins that make you feel good. Plus, it can increase your self-confidence.

“Physical activity can also help take your mind off your worries. The repetitive motions involved in exercise promote a focus on your body, rather than your mind,” Robin Madell, a writer from Healthline, stated.

4. Chewing gum

Another way to reduce work-related stress is to chew gum.

When chewing gum, participants reported lower levels of anxiety.

“Gum chewers showed a reduction in anxiety as compared to non-gum chewers by nearly 17 percent during mild stress and nearly 10 percent in moderate stress,” a study revealed.

“Levels of salivary cortisol (a physiological stress marker) in gum chewers were lower than those of non-gum chewers by 16 percent during mild stress and nearly 12 percent in moderate stress,” it added.

Aside from that, chewing gum can increase alertness and can improve multi-tasking activities.

5. Listen to music

Simple as it is, listening to your favorite hits obtain a stress-busting benefit. This can be done before, during, and after work in order to manage stress. Listening to your favorite hits on your way home can wind down stress.

“Listening to music seems to be able to change brain functioning to the same extent as medication,” Researchers at Stanford University stated.

“Faster music can make you feel more alert and concentrate better. Upbeat music can make you feel more optimistic and positive about life. A slower tempo can quiet your mind and relax your muscles, making you feel soothed while releasing the stress of the day,” as cited in the article from the University of Nevada, Reno.

The Golden Circle of Simon Sinek

golden circle
Photo from Pinterest

Many people are being stretched thinner because they joggle a lot of things yet they feel unmotivated. The Golden Circle of Simon Sinek, an author of Start With Why, will help you determine the benefits of setting a rational basis when making decisions.

Simon Sinek emphasized the importance of knowing your “why” and understanding the “why” of businesses and organizations. According to him, companies’ “why” are greater than their mission, vision, and goals. Establishing and radiating the “why” will help companies inspire their people.

On a more personal note, when you know your “whys” in life, you can live with integrity. More so, you can easily figure out the “how” and “what”. This is where the Golden Circle, a tool that guides companies to thrive in their industry, comes in. It has three elements that are interconnected with one another. The main purpose of this diagram is to provide clarity and mindfulness.

Photo from Suman Sastry

Balancing the golden circle would help leaders lay a strong foundation to the culture of your organisation,” Simon stated.

Once businesses know their purpose, they can easily determine how to communicate their motives and it is through their products and services they radiate their why. Thus, determining “why” is powerful for businesses and organizations nowadays.

In the book, Simon Sinek emphasized the success story of Apple. Steve Jobs had innovated well because he solely started his works by serving his “why”.

When Apple marketed its Ipod, they introduced it by telling people that 1000 songs can be placed inside their pockets for convenience. Steve Jobs highlighted that customers do not care about your product. They care about how your product can improve their life.

Source: https://www.youtube.com/watch?v=kN0SVBCJqLs

Moreover, the Golden Circle has been used as a theoretical model for leadership and business. Some use this to determine their value proposition.

“The neuroscience behind the Golden Circle idea is that humans respond best when messages communicate with those parts of their brain that control emotions, behaviour, and decision-making,” Dave Chaffey of Smart Insight explained.

Thus, people also use this model when they are deciding. It is important that decisions must be based on values and interests. If personal decisions are based on business interest there’s a possibility that these interests will change over time.

What is Manson’s Law of Avoidance

manson's law of avoidance

Human behavior is being affected by the information that people perceived and the beliefs they established. Data and knowledge empower humans. Thus, as Manson’s Law of Avoidance explained people will avoid something that will threaten their identity.

Nowadays, people can easily feed themselves with the information they needed. However, with much certainty about something will lead you to become uncertain and insecure. In the book of Mark Manson which was entitled, The Subtle Art of Not Giving a F*ck, Mark cited that people have unshakable certainty in their ability.

He also pointed out that the more you embrace being uncertain and not knowing, the more comfortable you will feel in knowing what you don’t know. It is also in the feeling of uncertainty that humans long for growth because a person who knows everything learns nothing.

Moreover, Manson’s Law of Avoidance emphasized that the feeling of certainty has a good and bad side. Good, because you are being affirmed. When you get your dream job, it reminds you that you are hardworking. On the other hand, you do not want to decline your friend’s invitation despite the things you need to do for your presentation because it will conflict your identity as a loyal person.

“We all have the values for ourselves. We protect these values. We try to live up to them and we justify them and maintain them. Even if we don’t mean to, that’s how our brain is being wired,” Mark Manson stated.

Human as we are, we have biases of what we already know. Keep in mind that it is fine to look for yourself but never know who you are. When you accept that you are wrong or you do not know about something, you let yourself strive and discover things. Most importantly, it allows you to keep your feet on the ground.


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